I VIsion Dee
Written by Julian Pössnicker on July 2023
Client: BMW
Agency: THE GAME
BMW displayed it`s new vision for the next generation. As the experiential team, we set the direction for the design, architecture and feel. One part was the showcase animations which show the new vision car`s features. We storyboarded and previsualized the scenes based on the brief. Here are some of the storyboard renderings:
