Meetwheels Ad

Written by Julian Pössnicker on October 2024

Client: Meetwheels

Voice Over: Hannah Joelle

We directed and produced this advertisement for Meetwheels, a social media app designed for car enthusiasts. Meetwheels allows users to scan their cars and create digital representations that can be shared globally.

The ad showcases the transformation of a car into a piece of art, drawing parallels to custom paint jobs while highlighting the individuality of users expressing themselves. As the paint gradually envelops the car, it becomes a canvas for the user. Eventually, the entire natural setting transforms into a canvas, with the car acting as a brush. Other cars in the ad symbolize social activity, turning the world into a collective artwork.